Charles Perrella joined his brother Genaro in 1928 at age fifteen to master the jewelry trade. Charles continued after his brother's passing and became a Master Jewelry and Designer and later a budding entrepreneur. Perrella has always valued hand-made work and the integrity of jewelry construction. He patented his shop after the European factories where people mastered various aspects in the creation of jewelry. He enjoys working with 14k, 18k, and platinum gold to present the highest quality in jewelry. The careful combination of quality metals and stones results in an inspired collection of timeless sensibility. The Perrellas are celebrated for their dazzling pieces and solid business sense. Today his children continue to keep up the family tradition of jewelry excellence.